PRSA Hawaii Chapter

CONGRATULATIONS 2008 KOA ANVIL AWARD WINNERS!

July 17, 2008 – PRSA Hawaii's 25th annual Koa Anvil awards dinner at the Halekulani honored the best of Hawaii's public relations industry. In a record year of 111 entries, 59 Koa Anvil and Hammer awards were given out to recognize excellence in both public relations programs and tactics respectively. Congratulations to all 2008 winners.

Individual Awards

Gregg W. Perry Public Relations Professional of the Year:
Nathan K. Hokama, APR

Hokupaa Young PR Professional of the Year:
Moani Wright-Van Alst

President's Leadership:
Brandi Boatner

PRSA Hawaii/Roy Leffingwell Public Relations scholarship:
Loryn Guiffre and Kawanalaaloha Kawelo

Koa Anvil Winners

Entry: Hawaii: As Seen on TV Campaign
Company: McNeil Wilson Communications for Hawaii Visitors and Convention Bureau
Category: Marketing Consumer Services
Subcategory: Travel & Tourism/Hospitality

Entry: The Big Read Hawaii
Company: Smythe & Associates
Category: Public Service
Subcategory: Associations/Non-Profit Organizations

Entry: “Hiding in Plain Sight” Public Awareness Campaign
Company: McNeil Wilson Communications for Domestic Violence Action Center
Category: Public Service
Subcategory: Partnerships

Entry: IZ- A Wonderful World Launch
Company: Smythe & Associates
Category: Marketing Consumer Products
Subcategory: Packaged Goods

Entry: Parasol Events Wedding Giveaway
Company: Element 8
Category: Marketing Consumer Services
Subcategory: Other

Entry: Clear the Smoke Campaign
Company: Bennet Group Strategic Communications
Category: Integrated Communications
Subcategory: Associations/Non-Profit Organizations

Koa Anvil Awards of Excellence

Entry: Kahu Aina Art Competition
Company: Honu Group Communications
Category: Community Relations
Subcategory: Business – Services

Entry: Abe Lee Charities
Company: Schweitzer Consulting, LLC
Category: Reputation/Brand Management
Subcategory: Business – Companies with Sales up to $10 Million

Entry: Puna Geothermal Venture Education Corporation
Company: Hastings & Pleadwell: A Communication Company
Category: Reputation/Brand Management
Subcategory: Business – Companies with Sales More than $10 Million

Entry: Brand Renovation
Company: WATG
Category: Reputation/Brand Management
Subcategory: Business – Companies with Sales More than $10 Million

Entry: “Discover Kauai” Media Program 2007
Company: McNeil Wilson Communications for Kauai Visitors Bureau
Category: Reputation/Brand Management
Subcategory: Travel & Tourism/Hospitality

Entry: The Pet Spot Grand Opening
Company: Pang Communications
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Business – Products

Entry: Safeway Kapahulu – Grand Opening
Company: Communications Pacific
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Business – Services

Entry: Detect-A-Leak Week 2007
Company: Communications Office, Honolulu Board of Water Supply
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Government

Entry: Hawaii Tourism Authority's 16th Annual Keep It Hawaii Recognition Awards
Company: Stryker Weiner & Yokota Public Relations, Inc. for Hawaii Tourism Authority
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Government

Entry: One-Year Anniversary of Hawaii's Smoke-Free Law
Company: Hastings & Pleadwell: A Communication Company
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Associations/Non-Profit Organizations

Entry: “Lei of Stars” – A Concert in Honor of the 2006 Inductees
Company: The Hawaiian Music Hall of Fame
Category: Events/Observances (Seven Days or Fewer)
Subcategory: Associations/Non-Profit Organizations

Entry: Duke Kahanamoku Lagoon
Company: Hilton Hawaiian Village
Category: Marketing Consumer Products
Subcategory: Other

Entry: Oahu Visitors Bureau - “Waikiki, Share the Experience” Press Trip
Company: Stryker Weiner & Yokota Public Relations, Inc. for Oahu Visitors Bureau
Category: Marketing Consumer Products
Subcategory: Other

Entry: JW Marriott Ihilani Resort & Spa's Allergy-Friendly Campaign
Company: McNeil Wilson Communications for JW Marriott Ihilani Resort & Spa
Category: Marketing Consumer Services
Subcategory: Travel & Tourism/Hospitality

Entry: Ride Maui Ride
Company: McNeil Wilson Communications for Vanpool Hawaii
Category: Marketing Consumer Services
Subcategory: Other

Entry: Parker Ranch Trust Restructuring
Company: Current Events
Category: Issues Management
Subcategory: Associations/Non-Profit Organizations

Entry: Go Ahead Hawaii: Give Yourself a HI-5 Public Education Campaign
Company: Hastings & Pleadwell: A Communication Company
Category: Integrated Communications
Subcategory: Associations/Non-Profit Organizations

Entry: Integrated Parent Fund Campaign
Company: Hawaii Pacific University
Category: Integrated Communications
Subcategory: Associations/Non-Profit Organizations

Koa Hammer Winners

Entry: Extreme Makeover: Home Edition
Company: Becker Communications, Inc. for Brookfield Homes Hawaii
Category: Media Relations – Consumer Products
Subcategory: Other

Entry: Polynesian Cultural Center's 15th Annual World Fireknife Competition
Company: McNeil Wilson Communications for Polynesian Cultural Center
Category: Media Relations - Associations/Non-Profit Organizations

Entry: 2007 Duke's Uke Contest
Company: Becker Communications, Inc. for Duke's Waikiki
Category: Media Relations – Travel & Tourism/Hospitality

Entry: WATG.com
Company: WATG
Category: Web Sites
Subcategory: External

Entry: Sharky Care Package
Company: Hawaii Pacific University
Category: Creative Tactics

Entry: Tribute to the Coast Guard
Company: McNeil Wilson Communications for Coast Guard Foundation
Category: External Video Programs

Entry: Waste Management 2007 Community Report
Company: McNeil Wilson Communications for Waste Management of Hawaii
Category: Brochure
Subcategory: Fewer than 10 Pages

Entry: Decade in Review
Company: McNeil Wilson Communications for Battleship Missouri Memorial
Category: Publications
Subcategory: Single Issue Newsletters/Booklet

Entry: 2007 Annual Report to the Hawaii State Legislature
Company: Stryker Weiner & Yokota Public Relations, Inc. for Hawaii Tourism Authority
Category: Annual Report
Subcategory: Nonprofit Organizations

Entry: Go Ahead Hawaii: Give Yourself a HI-5 Advertorial
Company: Hastings & Pleadwell: A Communication Company
Category: Advertorials

Entry: Hawaii State Foundation on Culture and the Arts Communications Plan
Company: Bright Light Marketing
Category: Research

Koa Hammer Awards of Excellence

Entry: Hank's Haute Dogs Launch
Company: Bright Light Marketing
Category: Media Relations – Consumer Products
Subcategory: Food & Beverages/Restaurants

Entry: Gwen Pacarro Takes the Helm at Morgan Stanley
Company: Hastings & Pleadwell: A Communication Company
Category: Media Relations – Business to Business
Subcategory: Professional and/or Financial Services

Entry: Hookele Health Partners Confidant Launch
Company: Pang Communications
Category: Media Relations – Business to Business
Subcategory: Products

Entry: HIFF Oscar Night America Party
Company: Element 8
Category: Media Relations – Associations/Non-Profit Organizations
Subcategory: Nonprofit Organizations

Entry: Taste of Lahaina and Best of Island Music
Company: Maui Communicators
Category: Media Relations – Associations/Non-Profit Organizations
Subcategory: Nonprofit Organizations

Entry: Travel Off the Beaten Path on Oahu
Company: Stryker Weiner & Yokota Public Relations, Inc. for Oahu Visitors Bureau
Category: Media Relations – Travel & Tourism/Hospitality

Entry: HomesbySachiko.com
Company: Avaniu Communications
Category: Web Sites
Subcategory: External

Entry: Puna Geothermal Venture Website
Company: Hastings & Pleadwell: A Communication Company
Category: Web Sites
Subcategory: External

Entry: Parent Web Site
Company: Hawaii Pacific University
Category: Web Sites
Subcategory: Internal/Intranets

Entry: Vanpool Hawaii Poster Boards and Vehicle Stickers
Company: McNeil Wilson Communications for Vanpool Hawaii
Category: Creative Tactics

Entry: 13th Annual Honolulu Festival Poster
Company: Stryker Weiner & Yokota Public Relations, Inc. for Honolulu Festival
Category: Creative Tactics

Entry: Tadd Fujikawa Sponsorship News Conference
Company: Becker Communications, Inc. for Aloha Petroleum, Ltd.
Category: Press Conferences

Entry: Waikiki – Share the Experience Press Kit
Company: McNeil Wilson Communications for Hawaii Visitors and Convention Bureau
Category: Press Kits/Media Kits
Subcategory: Events/Commemorations/Other

Entry: New Century Connections Video
Company: Becker Communications, Inc. for Dept. of Transportation-Airports Division
Category: External Video Programs

Entry: Project Safe Neighborhoods Hawaii and Weed & Seed Hawaii Community Building Toolkit
Company: Bennet Group Strategic Communications
Category: External Video Programs

Entry: Kona Village Brochures
Company: Current Events
Category: Brochure
Subcategory: Fewer than 10 Pages

Entry: Go Ahead Hawaii: Give Yourself a HI-5 Brochure
Company: Hastings & Pleadwell: A Communication Company
Category: Brochure
Subcategory: Fewer than 10 Pages

Entry: Annual Quality Report
Company: Castle Medical Center
Category: Publications
Subcategory: Single Issue Newsletters/Booklets/Pamphlets

Entry: Currents at Kapalua Bay
Company: McNeil Wilson Communications for The Ritz-Carlton Club and Residences, Kapalua Bay
Category: Publications
Subcategory: Single Issue Newsletters/Booklets/Pamphlets

Entry: Kona Coffee Cultural Festival Magazine
Company: Current Events
Category: Publications
Subcategory: Other

Entry: Giving to HPU 2007
Company: Hawaii Pacific University
Category: Annual Report
Subcategory: Non-Profit Organizations

Entry: Lahaina Bypass Now Newsletter
Company: Bennet Group Strategic Communications
Category: Advertorials

Entry: Go Ahead Hawaii: Give Yourself a HI-5 Market Research
Company: Hastings & Pleadwell: A Communication Company
Category: Research/Evaluation

Entry: Small Business Regulatory Review Board Market Research
Company: Hastings & Pleadwell: A Communication Company
Category: Research/Evaluation

About the Koa Anvil Awards:

The four rings of excellence are elements by which success in the Koa Anvil competition is judged: research, planning, execution, and evaluation. It is the competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward. Established in 1983, the Koa Anvil Awards capture and celebrate that spirit.

The Hawaii Chapter of the Public Relations Society of America (PRSA) conducts the annual Koa Anvil Awards competition to recognize outstanding public relations programs and to encourage improved public relations performance and techniques.

The Koa Anvil Awards recognize complete public relations programs incorporating sound research, planning, execution, and evaluation. They must meet the highest standards of performance in the profession.

The Koa Hammer Awards recognize outstanding public relations tactics that are a part of a communications campaign. These include research, writing, publications, and audio and visual communications vehicles.

The Gregg W. Perry Public Relations Professional of the Year Award, presented by PRSA Hawaii, honors an exemplary practitioner who, during a distinguished career, has made a major contribution to the profession and has applied public relations techniques in a professional manner to achieve meaningful objectives.

The Hokupaa Award, named after the North Star, is symbolic of a guiding force that always provides leadership to peers in the profession. This award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession.

In honor of PRSA Hawaii's 60th Anniversary celebration, the establishment of the PRSA Hawaii President's Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession.

As the highest honor bestowed by the chapter, the PRSA Hawaii Hall of Honor recognizes the ultimate public relations practitioners with distinguished and exemplary careers in public relations who have used the profession to help create understanding between the community and organizations or companies they represented.

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2008 Koa Anvil trophy re-order form