Social Marketing Director, Project Kealahou
In 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America (PRSSA). The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.
The student society aims to foster the following:
Today, PRSSA has more than 9,600 members in 284 universities across the country.
Every year, PRSA Hawaii presents a scholarship to a college junior, senior or graduate student majoring in public relations, journalism or communications who intends to pursue a career in public relations. The scholarship is administered by the Hawaii Community Foundation (HCF). Visit the HCF website for more details on requirements and application procedures.
The Public Relations Student Society of America at the University of Hawaii at Manoa (PRSSA UHM) plans to provide continuous growth by strengthening the foundation of our chapter and creating value for our members. Prior to the start of the New Year and semester, the PRSSA UHM executive board met to discuss objectives that would support our plans. We looked to the past as a reference guide to help us decide what elements contributed to our society’s growth and what factors needed improvement. From this, we were able to have a better idea on how to allocate our resources to provide members with a maximized experience.
Our society continues to improve each semester. To be certain that this society continues to move forward, we have a strong focus on building our foundation. Because this is a student organization, we understand that members of the executive board will come and go. This creates a transitional issue. To address this issue, we each saw that it is important to keep a binder that provides references and guidelines for future PRSSA UHM leaders. We feel that this will make it easier for our successors as well as align them with the long term goal of society growth.
This semester, we are coordinating a balance between the four major elements of our society:
1. Professional Development
2. Community Service
4. Social Activities
Our purpose of having a balance is to ensure an increase in the number of active members. We felt as a group that providing a balance translates into value for our members that would encourage a higher rate of participation.
With these initiatives, we hope that this semester will be another successful one and that more people will take advantage of being a part of this society.
From left to right: Kawelina Gomes (far left), Angela Thai, Amanda Albano (Secretary/PR Director), Meaghan Blackburn (President), Lei Navasca (VP/Treasurer), Kayla Klug (Historian) and Kate Urquhart (far right).
From left to right: Kawelina Gomes (far left), Meaghan Blackburn (President), Angela Thai, Amanda Albano (Secretary/PR Director), Kayla Klug (Historian), and Kate Urquhart (far right).