Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.
For information on accreditation, contact PRSA Hawaii Accreditation Chair Kristen Bonilla, APR.
2014 marks the 50th anniversary of the APR credential. After 50 years, the APR remains the only nationally recognized certification of the public relations profession.
To mark the occasion and to support PRSA Hawaii members in pursuing the APR credential, the Hawaii chapter has launched a new APR initiative that includes scholarships for potential candidates and special benefits for current APR members.
Up to five scholarships of $500 each will be awarded annually to PRSA Hawaii chapter members pursuing the APR credential. The scholarship is to cover the fees associated with the APR examination process, including the application fee and the online study course fee.
Recipients of the PRSA Hawaii APR Scholarship must:
Beginning in 2014, PRSA Hawaii members who have earned the APR credential are eligible for special discounted rates for monthly professional development programs, awards entry fees, and other events and activities. Watch for event announcements to get specific details.
To apply for accreditation, which is voluntary, a candidate must be a member of PRSA. It is recommended that the candidate also have at least five years of paid, full-time experience in the professional practice of Public Relations, or in the teaching or administration of Public Relations courses at an accredited college or university.
Candidates must make a 1-2 hour presentation during a Readiness Review session with three accredited Public Relations professionals. Candidates who successfully pass the Review are notified within a month that they can then proceed taking an on-line multiple choice exam. The results are shared with the candidate within a few weeks after taking the exam.